Content design, UX writing and branding

Hi, I’m a content designer and UX writer with agency and brand-side experience. I design simple, inclusive experiences that help bring brands to life.

Browse my work

I’ve spent the last 10 years of my career designing experiences for hospitality, culinary and tech brands. Take a look.

Meta Horizon+ Launch

Senior Content Designer

Led end-to-end content design for the Meta Horizon+ game subscription, helping the program become a top monthly active user (MAU) driver with ~180k subscriptions in 2023.

Crafted emails that encouraged 106k of 177k early subscribers to join Meta Horizon.

Defined value props and led product naming with XFN across the org.

Meta Horizon Store

Senior Content Designer

Simplified the UX in Horizon Store’s navigation, product tiles, and product detail pages for both mobile and VR.

Reduced metadata and created principles and guidelines for cross-functional partners and developers to follow.

Defined the information architecture for scalable product detail pages.

Drove alignment with taxonomists to ensure products were categorized and labeled with user-friendly genres and categories.

Created metadata guidance for store tiles, progressive disclosure states, and product detail pages.

Quest cash

Senior Content Designer

Launched Quest cash digital currency — earning $1M+ in 6 weeks — and proactively caught a teen grooming risk, influencing the roadmap to add protections for younger users.

Spatial Trust and Privacy Experiences

In the short time I led content design for VR Privacy Experiences, I partnered with stakeholders in policy, legal and engineering to simplify complex privacy consents so they could be understood by users of all ages.

I also helped shape Meta’s VR privacy commitments to build user trust in the headset, working closely with Meta’s central privacy org to ensure we upheld the company’s policies in spatial experiences.

CookUnity App

Led all things content — metadata, tooltips, emails, push notifications, and texts — and crafted guidelines to keep it all consistent.

Simplified the purchase path and optimized it to scale. Crafted communications across the user journey before, during and after purchases.

Gave guidance on nomenclature in the nav to make it clearer for users.

Users grew just as quickly as the menu did.

Marriott Bonvoy App

Experience Copy Manager

Oversaw all digital content for the launch of the Marriott Bonvoy travel app, balancing clarity, simplicity, and a new brand voice across every interaction.

St. Regis
brand refresh

Strategized and crafted digital content for various brands redesigns for hotel brands like St. Regis, Westin, and W Hotels.

Worked alongside interior designers, photographers and other branding professionals to ensure verbal identity and visual identity were closely aligned.