Clear content for better products


Hi, I’m Tara, a content designer and UX writer in the NYC area.

I design systems and strategies that help people navigate products with confidence.

Let’s work together.


Recent work

Meta Horizon+

Meta’s first subscription service for VR gamers.

Overview

  • Users wanted access to more games and Meta wanted more active gamers.

How can we…

  • Keep users coming back month to month

  • Boost total purchase volume

  • Give the people what they want (more games!)

Content design solutions

  • Name this first-to-market product and define its value props

  • Explain what it offers during onboarding, in product detail pages, storefront ads, and go-to-market emails

  • Make it easy and intuitive to subscribe and manage

Results

  • $150,000 positive TPV over 5 months post launch

  • 180,000 subscribers over the first 5 months

  • 106,000 email conversions

  • 1M active subscribers and over 100 games as of February 2026

Quest Cash

A digital currency for parents and their kids.

Overview

Users wanted an easy way to send friends and family money to spend in the Meta Horizon Store. 

How can we…

  • Educate users on this new feature

  • Boost TPV with more ways to spend

  • Design for both kids and adults

Content design solutions

  • Name this product and define its value props

  • Create a way to learn more about it

  • Make it intuitive for (almost) all ages to use

  • Protect youth from safety risks with built-in parental controls

Results

  • Quest cash earned over $1M in 6 weeks

  • Our most vulnerable users were protected from serious safety risks

Meta Horizon Store UX

A human-centered approach to shopping for games.

Overview

The Meta Horizon VR app store was hard to shop. It frustrated users and hurt store’s total purchase volume. 

  • People couldn’t find what they were looking for

  • Apps shown were not relevant to users

  • Excessive padding and too much metadata pushed important content out of view

  • Difficult wayfinding left users unsure of how to purchase

Content design solutions

  • Organize and label apps in more relevant ways, like “Free” or “Top selling”

  • Develop metadata guidelines (based on user research) reducing key info to three scannable lines

  • Drive cross-functional alignment on taxonomy terms (e.g. genre, category, popular) across metadata and badges

  • Create content principles and a flexible content hierarchy for product detail pages

How can we…

  • Surface relevant content in meaningful ways

  • Reduce visual clutter and redundancy 

  • Showcase a breadth of content without overwhelming people

Store landing page in mobile, with category cards, easy access to free games, personalized shelves, and reduced metadata.

An app PDP with a buy box featuring all the info users need to make a confident choice.

Results

  • Store content became easier to scan and shop

  • Users had all the info they needed to buy confidently

  • Today, over 100 apps have crossed $1M in revenue

The new Store landing page features category
cards (including an evergreen entry point to free games), reduced metadata, and a nod to Store's breadth of content in the search bar.


Spatial Trust and Privacy Experiences

Building trust and safety in emerging tech.

As Meta’s content design lead for VR Privacy Experiences, I partnered with stakeholders in policy, legal and engineering to simplify complex privacy consents so they could be understood by users of all ages.

I also helped shape Meta’s VR privacy commitments to build user trust, working closely with Meta’s central privacy org to ensure we upheld the company’s policies in spatial experiences.

CookUnity app redesign

An intuitive framework designed to evolve and grow.

Overview

  • The app lacked a cohesive brand voice

  • Checkout was an endless vertical scroll

  • Users were overwhelmed by the number of choices

  • It was difficult to skip or cancel deliveries

  • Chefs felt underrepresented and wanted to better showcase their talent 

How can we…

  • Show users a quick status of present and future orders

  • Give users access to upcoming menus

  • Showcase more meals and chefs

  • Make it easier to cancel or skip orders

  • Personalize the experience

  • Teach users about these new features

Content design solutions

  • Give users timely updates in a tabbed design

  • Surface personalized metadata to build confidence

  • Establish clear nomenclature for buttons and nav

  • Give more visibility to chefs throughout the experience

  • Build educational coach marks into our roadmap

Results

  • We saw a steady decline in skipped orders as our new menu was easier to explore and more relevant to customers

  • The app has successfully scaled to support 180+ award-winning chefs and 300+ meals every week

I led content design for this new, exciting experience, from brainstorming meal collections to crafting guidance on UI.

Coach marks guide users through the experience the first time they see it.

Marriott Bonvoy app launch

An elevated experience for a new era of Marriott.

Overview

  • Marriott acquired Starwood Hotels, along with its Starwood Preferred Guest loyalty program

  • Marriott needed merge two loyalty programs into a single app

  • Guests worried they would lose their benefits or points

How can we…

  • Give users at-a-glance access to points and perks 

  • Infuse a new Bonvoy brand voice into all user touchpoints

  • Make this merger as painless as possible for SPG loyalists

Content design solutions

  • Leverage familiar brand language to orient SPG users

  • Define the continent hierarchy for a new points dashboard

  • Establish global guidance for language in the UI

  • Personalize the experience with relevant a content tailored to each user

Results

  • 4.9-star rating in Apple’s app store

  • 248 million Bonvoy members today

  • Starwood Preferred Guests barely remember life before Bonvoy

At-a-glance info, intuitive UI, and progressive disclosure for browsing and planning.

Consistent language and a flexible UI for a tiered membership program dashboard.